I don't shoot commercial products, so absolute colour accuracy is not important to me. I strive to make the pictures with the looks that I like. This may include adding vignetting, boosting colour saturation and/or contrast. We will look at one example for this post, but if there is interest, I will expand on the topic to cover people pictures, which, unfortunately, is not my strong topic.
I like pictures with more saturated colours, except portraits, which i try to make the colour as real looking as possible, except those I want to leave alone to preserve the atmosphere/ambiance. I know saturated colours are not accurate, but I like it. Same reason so many people who love Velvia slide film.
All my pictures are shot in RAW. Not exceptions. If I need a quick jpeg, I would shoot RAW+JPEG.
Before and after. Note the crop marks
The screen above shows the picture before and after adjustment. You can see that the original looks pretty dull with the defaults. I accidentally shot this series of pictures in 16:9 aspect ratio. It's not a format I am comfortable with. So I cropped to a more comfy 3:2 ratio. What adjustment did I do? Below shows all the adjustments I did in Lightroom. I only touched two area other than cropping: Basic and Tone Curve.
That's it. This is pretty much all the adjustments I normally do. Depending on the picture, I may increase or decrease the above settings to fit my taste. One other area I may touch is the vignetting section, but I don't do that often. Below is the final picture, which I used in this blog post (picture is at the bottom):
Finished picture. Pretty, eh?