Yes Virginia, I think the market is ready for a full frame mirrorless camera. Rumor has it that the Sony version will cost $3000 for the body, which is a lot of dough, and I think is overpriced. Consider the RX1, that has a built-in excellent Zeiss lens, costs less. Poor mortals like me cannot afford one at this price, but I am sure there are many early adopters who has deep pockets will snap up these eagerly awaited full frame bodies. Perhaps in a couple of years, we might see its cost fall below $2000.
My fear is that even when the full frame mirrorless costs under $2000, it will still be a very niche camera. We have already seen camera sales have fallen by some 40% this year over last. The continuing sales slide may force the camera maker to pull it off the market. Let's hope this will not happen.
Flower - NEX-6 & Carl Zeiss Jena Pancolar 80mm f1.8